• A simple, valid and measureable way to reduce the carbon impacts of your printed media and communications.

  • The Carbon Balanced Paper scheme provides a credible solution for companies and organisations who want to reduce their carbon impacts.

    By Carbon Balancing your printing paper, you are addressing the unavoidable carbon emissions associated with its raw material procurement, production and distribution; and, in doing so, you are further (and measurably) reducing the carbon footprint of your printed media and communications.


  • How it Works

    You can Carbon Balance a business, an organisation, a service or a product on the basis that its carbon footprint can be measured.

    The collective carbon footprint of a paper's raw materials, production and delivery is measurable and this is a figure that manufacturers often make available on their annual Paper Profile returns.

    On average, the combined scope 1 and 2 emissions of a European graphical paper grade is 670kgs CO2 per tonne of paper (www.euro-graph.org/environment/paper-and-environment), and it is this figure that is used by World Land Trust's Carbon Balanced Paper scheme.

    The Carbon Balanced Paper scheme supports an on-going REDD project in an area of ecologically important forestry that otherwise would be under threat of clearance and natural degradation. The project's conservation and protection activities measurably increases the area's absorption rates of atmospheric carbon emissions.

    Hence if 1 tonne of paper produces 670kgs of CO2, then by conserving and protecting forestry to absorb an additional 670kgs of CO2, Carbon Balancing is achieved.

  • The Benefits

    In addition to your participation in the action against climate change, the benefits associated with Carbon Balanced Paper are as follows:

    An independent Carbon Balanced Paper website to which you can direct your audience to.

    A registered World Land Trust Carbon Balanced Paper logo for your printed media and communications.

    A World Land Trust certificate to endorse the amount of CO2 saved as well as the amount of High Conservation Value Land through your purchase of Carbon Balanced Paper.

    Good for CSR reporting - supporting an international charity.

    Environmental reporting - the World Land Trust certificate serves as an environmental record for ISO 14001 and carbon reporting.

  • World Land Trust

  • About World Land Trust

    World Land Trust (WLT) is an international conservation charity which protects the world's most biologically important and threatened habitats acre by acre.

    Since its foundation in 1989, WLT has funded partner organisations around the world to create reserves and give permanent protection to habitats and wildlife.

    Its patrons include: Sir David Attenborough, Chris Packham, Steve Backshall and David Gower OBE.

  • World Land Trust's Mission

    To protect and sustainably manage natural ecosystems of the world. To conserve their biodiversity, with emphasis on threatened habitats and endangered species.

    To develop partnerships with local individuals, communities and organisations to engage support and commitment among the people who live in project areas.

    To raise awareness, in the UK and elsewhere, of the need for conservation, to improve understanding and generate support through education, information and fundraising.

  • How Carbon Balancing Contributes to Conservation

    Terrestrial habitats, such as forests, grasslands and wet peatlands, contain large volumes of carbon in their biomass and soils. However, these habitats are being destroyed or degraded at an unprecedented rate, releasing stored carbon into the atmosphere and contributing to between 10 and 20% of global greenhouse gas emissions.

    The Carbon Balanced scheme offsets emissions by protecting threatened habitats that would otherwise have been lost, avoiding the release of stored carbon. This also enables the regeneration of degraded habitats, which gradually re-absorb atmospheric CO2. In a warmer climate it is predicted that tropical ecosystems will be able to store less carbon than they do now, so urgent action is required.

    All Carbon Balanced projects are carefully designed according to robust standards that ensure offsets are delivered at a portfolio of sites where they are measurable, verifiable and properly monitored and can achieve high quality REDD outcomes (Reduced Emissions from Deforestation and forest Degradation).

    The current project for Carbon Balanced Paper is focused in Vietnam, protecting an important area of the Annamite Mountains rich in biodiversity. In addition to the carbon benefit, this activity protects many endangered wildlife species.


    Paper is made from trees, a natural and renewable resource that absorbs atmospheric carbon dioxide.


    Forest Management schemes ensure that wood fibre used for paper production has been sourced is from well managed forestry...


    Our current certificates and our most requested policies - available as PDF downloads.


    Revive is a comprehensive range of high grade, recycled graphic papers for publishing and print.