The advantages of high bulk magazine paper

The pandemic hit many UK businesses hard, but for the magazine industry, it had a positive impact.

It was suddenly faced with an audience keen to indulge their passions and eager to explore new areas of interest, with both time and the money to spend.

Magazine subscriptions rose and, even now, long after lockdown has ended and the world returned to the 'real' normal, the appetite for quality magazines remains.

To ensure your audience stays engaged on every level, what you print your magazine on is just as important as the content that goes inside it.

Every magazine, whether it's about the automotive world or zoology, is typically printed on either coated or uncoated paper.

Each offers a very different tactile experience for the reader.

Many glossy magazines are printed on coated paper that has a high sheen, a surface that really makes graphic imagery and photos in a magazine stand out.

Glossy paper can protect the publication against wear and tear and humidity.

The common perception with coated grades is that they are all alike, however with careful analysis, bulk advantages can be achieved.

For example, some of our gloss & silk grades can be 7-8% thicker than the average coated commodity grade, weight for weight. This will allow you to drop grammage and enjoy the yield benefits.

If a particularly glossy finish is not essential, then your typical silk grade will offer a 10% higher bulk on average, compared with a gloss grade. It's worth considering based on your desired aesthetic and the 'look and feel' you're hoping to achieve.

"Never mind the quality, feel the width", so the saying goes. With our range of uncoated high bulk products, you get the best of both worlds.

As well as providing a different sensory experience for readers with a matt rough surface, uncoated paper can offer a bulk advantage of up to 30% or more, allowing you to reduce grammage and weight.

Your light yet thick magazine will give readers an organic and natural feel, while you save on costs because you are buying fewer tonnes. Win-win.

Magazines printed on higher bulk, woodfree papers are less likely to yellow over time, compared to paper that contains mechanical pulp.

That's because the lignin has been removed from the wood fibre. There are other environmental and economic benefits to using wood free coated and uncoated paper.

They include reduced deforestation and energy consumption, as well as improved waste management. It really is a climate-smart product.

Our range of woodfree uncoated papers includes grammages from 60 to 400, while our coated papers cover 90 to 400.

We are committed to supplying a range of sustainable products to meet all our customers' needs, from lightweight coated to high bulk papers.

Magazine publishers are increasingly aware of their impact on the planet and are keen to understand the carbon footprint of their product(s).

Demand for sustainably sourced paper with a minimal carbon footprint has never been higher, but we are ideally positioned to provide our clients with an array of options.

We can ensure your paper's carbon footprint per tonne is measured, Carbon Balanced, and support you to reduce the total emissions, enhancing your brand's green credentials.

At the same time, our higher bulk grades enable you to buy fewer tonnes and maintain the same amount of print surface, without compromising on paper quality, whiteness and quality.

We stock a wide range of high bulk, coated and uncoated magazine papers, including woodfree options, in sheets or web offset reels. To find out which is the best for your project, contact our team who will be happy to provide complimentary samples and dummies.

We are experts in the sourcing and supply of sustainable paper and will ensure your magazine feels amazing, has outstanding print quality and doesn't cost the Earth.

You can email us at info@denmaur.com, or call our head office on 01795 426775.