In business, sustainability has become far more than just a buzzword, consumers and shareholders are becoming ever-more demanding when it comes to environmental, social and economic policies.
FSC labels not only demonstrate a company's support for the world's forests, they also help ensure better conditions for people whose livelihoods depend on maintaining this renewable resource.
As well as promoting responsible forest management, FSC actively supports Indigenous people's rights and cultural conservation measures, seeking to maintain the delicate balance between the economic needs of several industries and the crucial role forests play in mitigating climate change.
Companies making wood and paper items are increasingly sourcing materials from sustainably managed forest operators whose trees are allowed to regenerate naturally, while responsible forest owners are felling trees with sustainability in mind, ensuring future generations can reap the benefits of the timber industry.
There are some big brands backing FSC certified products too. Gucci's packaging range and swing tags are all FSC certified materials, while Burberry's luxurious packaging comes from FSC certified pulp, and Disney will only use FSC certified labels on products where it has 100% production control.